BOSTON DESIGN STUDIO

BRANDING & DESIGN

concepts  | branding  | art direction  |  print 

The Chadwick’s brand designed their own apparel. They also created a specialty sub-collection, Boston Design Studio (also relating to being owned by Boston Apparel Group). Boston Design Studio’s collection was designed to attract a younger customer – being sophisticated and fresh with modern details.

I designed the logo to draw off of the Boston Apparel Group logo. It would only be seen knocked-out of black. It appeared as apparel labels and also in the printed catalogs.

Logo shown in printed catalog spreads