CHADWICK’S

LOGO DESIGN & DEVELOPMENT

Chadwick’s catalog brought women irresistible style at a smart price featuring the same casual, career, and women’s classic styles found in department stores. The target customer was 50+ woman. With a newly created apparel design studio, the apparel was designed to attract a younger woman, 30+. The goal to redesigning the Chadwick’s logo was to look fresh and sophisticated, an updated classic. After I designed the logo, I partnered with a Copywriter to update all of the creative touchpoints. This also included taking the apostrophe off the Chadwick’s name (which eventually came back).

Competitive Landscape & Initial Ideas

Background research on brands that have the same values. These brands also represent the Chadwick’s customer we wanted to attract.

Before & After – the Final Logo

Catalog Covers

Redesigned logo. I art-directed the photoshoots and designed the promotional type treatments.

Email & Website Header

Branded Elements

I designed the apparel labels, concepted & executed marketing campaigns with a Copywriter, and gift boxes.