Citizens

ANNUAL REVIEW

concept  |  branding  |  digital   |  print

Challenge & Creative Opportunity

Concepted, designed, and produced the 24-page Citizens Annual Review. Partnering directly with Investor Relations, translated the executive vision into a high-impact narrative.
Created specifically for shareholders, the book balances a retrospective of past achievements with a forward-looking view of the bank’s ongoing transformation. Challenged to modernize the traditional layouts, transforming them into a modern, engaging story that reflects the bank’s current evolution.

Strategy & Design Leadership

In-house imagery:
Replaced standard stock photography with authentic, in-house imagery, reinforcing true ownership of the brand identity and creating a distinct corporate presence.

Modern visual direction:
Reimagined complex financial data, transformation charts and graphs, and executive messaging using bold typography, pops of color, dynamic grid systems, and intentional visual hierarchy.

Direct stakeholder leadership:
Managed direct design-to-Investor Relations collaboration, efficiently navigating executive feedback while protecting the creative integrity and modern feel of the book.

Business Impact & Strategic Value

Modernized shareholder experience:
Focused the annual review as a bold visual narrative to build strong investor confidence in the bank’s trajectory.

Elevated brand authenticity:
Championed creative execution through branded imagery and design, setting a higher design standard for executive-level communication.

My Roles: Concept, Art Direction, Design, Production, Vendor Management

Also in Collaboration with Greenhouse Copywriter: Mike Santopietro and Editor/Proofreader Lisa Rinkus
Partner directly with Investor Relations (and CEO), Shareholder Services, and Corporate Affairs

Few select spreads from the final book.
A digital pdf is also available for download via Citizens website.