Citizens

ANNUAL REVIEW

concept  |  branding  |  digital   |  print

My Roles: Lead Art Director, Concept & Strategy, Design, Production, Vendor Management

Also in Collaboration with Greenhouse Copywriter: Mike Santopietro and Editor/Proofreader Lisa Rinkus
Greenhouse Photo & Video Team: MC and Alex Champoli
Partner directly with Investor Relations (and CEO), Shareholder Services, and Corporate Affairs

Challenge & Creative Opportunity

Concepted, designed, and produced the 24-page Citizens Annual Review and Proxy Cover. Then with the vendor, collaborated to ensure all schedule benchmarks were met and digital proofs approved by our team. Partnering directly with Investor Relations, translated the executive vision into a high-impact narrative.
Created specifically for shareholders, the book balances a retrospective of past achievements with a forward-looking view of the bank’s ongoing transformation. Challenged to modernize the traditional layouts, transforming them into a modern, engaging story that reflects the bank’s current evolution.

Strategy & Design Leadership

In-house imagery:
Updated standard stock photography with authentic, in-house imagery, reinforcing true ownership of the brand identity and creating a distinct corporate presence.

Modern visual direction:
Reimagined complex financial data, transformation charts and graphs, and executive messaging using bold typography, pops of color, dynamic grid systems, and intentional visual hierarchy.

Direct stakeholder leadership:
Managed direct design-to-Investor Relations/CEO collaboration, efficiently navigating executive feedback while protecting the creative integrity and modern feel of the book.

Business Impact & Strategic Value

Modernized shareholder experience:
Focused the annual review as a bold visual narrative to build strong investor confidence in the bank’s trajectory.

Elevated brand authenticity:
Championed creative execution through branded imagery and design, setting a higher design standard for executive-level communication. Note this is the first time all imagery, including the cover has been shot by Greenhouse Photo Team.

Select spreads from the final book.
A digital pdf is also available for download via Citizens website.