COLDWATER CREEK

CONCEPTS & DESIGN

concepts  |  branding  |  print 

There are many times when my role is not to tell an entire brand story, but just a chapter of it. Coldwater Creek appreciated my expert knowledge of catalog conception and design. Having a full understanding of their brand refresh and their customer, challenged me with creating impactful product presentations to trigger customer engagement. I had so much fun partnering with copywriters, art directors, production, and the merchandise team to elevate the brand.

An edited collection of printed catalog presentations I designed for Coldwater Creek.