COLDWATER CREEK

EVENT IN A BOX CAMPAIGN

digital  |  signage  |  print  |  collateral

Coldwater Creek was challenged to bring additional foot traffic into their stores. One solution was to have hosted events at the store. There were incentives for hosting a party, such as receiving a shirt and getting a store discount. The host could promote their own product, or just have a night out with multiple friends. Each store was asked to host 2 events a month.

My role was to create seasonal campaign templates for print and digital media. The host’s information could be plugged in as soon as the event request came in.

Research & Concept Presentation

I researched other retailers to see their in-store event collateral. Coldwater Creek’s campaign needed to continue the brand story while having a uniqueness that would stand out from the current in-store signage.

Final Email & Facebook Invitations

In-Store Signage

Printed Direct Mail, Gift Cards, and Handouts