COLDWATER CREEK
EVENT-IN-A-BOX CAMPAIGN
digital | signage | print
Challenge & Opportunity
To drive foot traffic to retail locations, Coldwater Creek launched a localized experiential marketing initiative: hosted in-store events with exclusive incentives (e.g., gift items, store discounts, and co-branding opportunities for local hosts). With each retail store tasked to execute two events per month, the core creative challenge was to design an efficient, scalable marketing system that maintained brand standards while allowing rapid customization for localized print and digital promotion.
Strategic & Creative Leadership
Created a scalable, cohesive suite of templates for physical (in-store collateral, direct mail) and digital touchpoints (email blasts, social media assets) to ensure nationwide brand consistency. Store teams could quickly plug in custom host details as event requests were finalized.
Business Impact & Strategic Value
Powered nationwide execution across the entire store footprint, supporting a target cadence of two localized events per month per store without creating creative production bottlenecks. Blended digital outreach with physical, high-touch store experiences to increase local customer acquisition and overall store traffic.
My roles: Concept, Design, and Production
Peer landscape & Concept presentation
I researched other retailer’s in-store event collateral. Coldwater Creek’s campaign needed to continue the brand story while having a uniqueness that would stand out from the current in-store signage.
Final Email & Facebook Invitations
In-Store Signage
Printed Direct Mail, Gift Cards, and Handouts
