COLDWATER CREEK

TEE CONCEPT PRESENTATION

concepts  |  branding  |  print 

The slub tees were forcasted to be the top performer on the spread for a summer catalog. I had no previous performance information on this new item. My challenge was to create an inspiring story which tied back in to the brand refresh.

Merchandise to be on Catalog Spread & Seasonal Inspiration

Tee Concept Presentations

I always want the customer (her) to be able to see the quality and uniqueness of the merchandise. That supports Coldwater Creeks brand essence. The headline/subhead enhance the story. The shorts help tell a wardrobing story of an entire outfit she could purchase.

Final Printed Tee Presentation

The headline and subhead for the tees supports what may be difficult to see in the photography (the slub). The original merchandised spread was split to tell a more balanced story. The tees continue to be the most important item on the spread. However, it overall feels more seasonally appropriate, and you can see how the tee can be layered under a jacket as well.