COLLETTE
MAP DESIGN & TRAVEL ITINERARIES
concepts | collateral | digital | print
Collette is a travel company focused on delivering extraordinary worldwide travel experiences that enhance the lives of their guests and enrich communities where they give back. The Collette team creates several types of group tours their travelers can choose from. Classic tours, small group explorations, city stays, river cruises, faith journeys, and also private tours.
Tour Map Design
The main focus of my work with Collette has been designing a tour map for every tour they offer (the tours are updated yearly, and yes, there are a lot). I use mapping software in order to create accurate tour maps for the travelers. As I design the maps, I keep in mind that they will be used digitally (ie: landing page), as well as in print (ie: yearly Travel Guide). When the maps are finalized, I ensure they fit the needs of at least six different types of projects. They are an excellent visual aid for the traveler.
Digital Tour Itinerary
Once a traveler chooses an itinerary online, they are able to print it out. My challenge was to create a template which included a ‘letterhead’, tour name, pricing, photos of the location, general experience information, and then a detailed written itinerary with tour map (which I also designed).
The final template is a beautiful tour takeaway that stays true to Collette’s brand standards.
Tour Brochure Design
Tour brochures were printed in multiple sizes and frequently used by travel agents.
Group Travel Planner
The Travel Planner is a tool used by travel professionals complete with marketing information and helpful tools to use in planning. This yearly planner was updated with new photography and travel guidelines specific to Collette travelers.
