J.L. POWELL

ENDANGERED SPECIES DIGITAL & PRINT CAMPAIGN

concepts  |  print  |  digital

J.L. Powell was a luxury men’s apparel and accessory brand with a catalog and online presence. The average male customer age was 60 with an income of $200+. With a sporting lifestyle, he looked to J.L. Powell for handmade, one-of-a-kind technical and tactical items.

The Endangered Species Sale was an annual sale across both digital and print touchpoints. I concepted (including merchandise placement), designed, and produced the Endangered Species Sale catalog and Clearance insert. I also prepped the catalog and insert for printing, complete with retouching, and approved the online dbls with the printer.

For the digital channel – I developed the campaign of homepages, product thumbnails, and category headers to support the sale. Fun fact: The J.L. Powell customer did not respond to seeing faces on the models – so model shots were always cropped.

Digital Campaign Elements: Homepages, Product Thumbnails, Category Headers

Print Campaign Elements: Concepted & Designed Catalog Spreads with Clearance Insert