K.E.G. PROPERTY MAINTENANCE

WEBSITE DESIGN

digital  |  art direction

K.E.G. Property Maintenance is a local, family-owned landscaping company which also sells natural mulch. Their natural mulch business has been around for several years, but more recently became popular because of a need for mulch with no added chemicals, making it safer for families and pets.

The website visitors are residential customers rather than commercial accounts. The new design included adding an e-commerce capability (including mulch calculator) to be able to order mulch and schedule delivery – which no one else in the area had been doing.

Not only did I design the website and polish the existing copy, I also shot most of the photography – from landscapes to mulch in order to have a consistent look and feel. The gallery before/after site images were supplied by the owner.

kegpm.com

Website Homepage

Speaking with the owner and doing my own research of landscape company websites, it was really important to show visually a before/after of the scope of work that could be done. A slide show takes a potential customer through several jobs. There are also customer reviews throughout the site to reinforce the quality of work. I also made sure the site would work well on all devices, especially phones.

E-commerce Landing Page & Other Services

Incorporating the e-commerce portion of the site was a great challenge. Not only would a customer choose a type of mulch or loam to order. I had to incorporate a calculator which figured out how many yards of material was needed. A very industry-specific request which I also learned a lot about.