Medifor

BRAND STRATEGY & CREATIVE DIRECTION

strategy | concepts

Medifor is a start-up e-commerce B2B company selling medical supplies. As Brand Consultant, I lead Medifor’s team to better align their brand strategy prior to launch. This included a focused mission & value statement, purpose, B2B customer and who they serve, as well as the company name. Also consulted on the creative direction of the branding across all touchpoints with customer.

Medifor e-commerce site