OPCO

BRAND DEVELOPMENT & IMPLEMENTATION

concepts  |  branding  |  digital  |  print  |  collateral

Operating Partners Collective (OPCO) is a network of financial executives with expertise spanning strategy, operations,
product and business development. Their niche is primarily capital markets services, technology, and infrastructure.

The executives had a brand development need based off an initial logo.
I clearly defined their brand, as “Catalyzing Outcomes,” which articulates their niche in the industry.
The strategy was rolled out across print and digital components.

A few key words which make OPCO stand out:
execution/implementation, outcomes, success, focused (capital markets)

Concept Presentation

Concept A: “Catalyzing Outcomes” is unique to OPCO’s brand positioning. I introduced the ascending line to show the acceleration, growth, and outcomes OPCO brings its’ clients. The ascension gives OPCO an advantage rather than using a ‘flat’ or horizontal line.

The ascending line is different and shakes up the traditional. It creates a “bridge” between the traditional and the new/younger companies.

Concept B: This concept with the linking ‘O’s represents the implementation, execution, engagement, relationships, and bandwidth that enables OPCO to stand out from other consultants and boutique agencies. The linking ‘O’s also speak to OPCO’s industry focus.

Concept C: As mentioned in the first option, “Catalyzing Outcomes” is unique to OPCO’s brand positioning. These lines however, show accelerated/catalyzing outcomes using two vertical ascending lines. A different execution to show a similar concept. This also ‘stands up a client’ and allows you to keep in touch – from the start of your relationship. Slightly more ‘traditional’ or ‘expected’ than the Concept A, but still different.

Final Branded Elements: Business Cards, Letterhead, Proposal Template

Final Branded Elements: Powerpoint Pitch Deck

Final Branded Elements: Style Guide