Wayfair

Kitchen & Dining Catalog

concepts  |  branding  |  print 

Wayfair is customer-focused. The customer has been on the Wayfair website searching a specific category. They didn’t convert to a purchase. This category-specific catalog will arrive at the customers home to remind them of their search. Partnering with marketing and merchandising, we do a deeper dive into the category. We address needs of the customer – in value, selection, style, and tools to choose the right product to make their house a home.

An edited selection of Kitchen & Dining Catalog spreads.