Directed multi-week location and studio photoshoots that captured elevated apparel lifestyle imagery while maintaining strict budgets, aggressive production schedules, and multi-channel asset requirements. Responsible for operational and creative direction for 12+ day production runs for multi-location and studio shoots while managing comprehensive campaign budgets. Led overall talent and crew, casting photographers, wardrobe stylists, hair/makeup artists, producer, and model talent to execute brand-aligned creative concepts. Delivered polished visuals that elevated Chadwick’s apparel presentation, driving consumer engagement and purchase consideration across print and digital touchpoints.