Challenge & Opportunity
A high-end women’s apparel boutique locating in historical downtown Concord, MA, needed a visual identity to establish its physical and retail presence. Partnering directly with an Interior Designer, the objective was to craft a distinctive brand system that harmonized the store’s physical space in the historical surroundings, delivering an elevated experience.

Strategic & Creative Leadership
Designed a hand-crafted logo that captured the boutique’s sophisticated aesthetic while honoring the architectural and historical character of downtown Concord.

Partnered with the project’s lead Interior Designer to ensure the visual identity, material selection, and color palette complemented the store’s interior layout, physical decor, and met town signage laws.
Designed and executed a comprehensive print and physical asset suite: including luxury garment hangtags, custom packaging, branded stationery, and exterior storefront signage.