To support Marshalls’ nationwide seasonal marketing campaigns, high-volume visual assets were required for in-store signage and regional advertising. The core objective was to direct large-scale, multi-day location photoshoots that captured authentic, high-energy lifestyle imagery across diverse visual touchpoints.

Strategic & Creative Leadership

Led pre-production planning and on-location as well as studion execution, overseeing full creative and technical crews to align multi-day shoots with campaign goals.
Managed the budget, casting and crew assembly, recruiting photographers, stylists, models, and location scouts to build a cohesive visual narrative. Executed real-time creative decision-making on location, guiding lighting, composition, wardrobe styling. Delivered a visual library prepped for large-format in-store signage and multi-channel advertising campaigns nationwide. Elevated the customer shopping experience through high-impact, aspirational visual storytelling that reinforced Marshalls’ value proposition at the point of purchase.