Boston Apparel Group | branding development & design

BOSTON APPAREL GROUP

BRAND CONCEPTION & DEVELOPMENT

concepts  | branding  |  print  |  collateral

 

Boston Apparel Group was formed when Monomoy Partners purchased the Chadwick’s and metrostyle apparel brands from Redcats USA. They built the company as a designer and retailer of value-priced women’s clothing with Chadwick’s, metrostyle, and later Casual Living under its umbrella.

Boston Apparel Group needed a logo and branding for all of its company touchpoints. As an Art Director for the Chadwick’s brand and love for branding, I was tapped to utilize my expertise in branding and independently concept and design the Boston Apparel Group logo with all supporting collateral materials.

 

 

Inspiration & Initial Concepts

 

 

Final Logo

 

Branded Collateral

 

 

Maggie Taylor

brand identity package

I collaborated with an Interior Designer to brand a women’s apparel boutique located in historical downtown Concord, MA. After hand-crafting the logo, I rolled out the brand identity on hangtags, stationery, packaging, and exterior store signage.