MYOTECH COMBINED THERAPIES

BRAND DESIGN & DEVELOPMENT

concepts  |  branding  |  print  |  collateral

Myotech Combined Therapies is a studio with a diverse team of experienced and innovative wellness providers whose comprehensive approach is designed to aid in long-term health and vitality. Their services include massage, acupuncture, reiki, reflexology, and other modalities.

Their logo was inspired by how relaxing and revitalizing their services are. The turquoise color speaks to recharging the spirit and energy levels. It gives clarity of thought, calmness, and healing. The serif font softens the name with the custom H stretched out as if on a bed or massage table.

Initial Sketches

Final Logo

Branded Elements

After creating the logo, I implemented the identity on stationery, gift certificates, brochures, and their website. I also refined service descriptions on collateral. Utilizing my strategic brand placement recommendations lead to an increase in new clients. I also sourced print vendors and produced all printed materials.

BOSTON APPAREL GROUP

BRAND CONCEPTION & DEVELOPMENT

concepts  | branding  |  print  |  collateral

Boston Apparel Group was formed when Monomoy Partners purchased the Chadwick’s and metrostyle apparel brands from Redcats USA. They built the company as a designer and retailer of value-priced women’s clothing with Chadwick’s, metrostyle, and later Casual Living under its umbrella.

Boston Apparel Group needed a logo and branding for all of its company touchpoints. As an Art Director for the Chadwick’s brand and love for branding, I was tapped to utilize my expertise in branding and independently concept and design the Boston Apparel Group logo with all supporting collateral materials.

Inspiration & Initial Concepts

Final Logo

Branded Collateral